Yoobee Colleges has been New Zealand’s largest college for creative and technology students for over 30 years. It offers a wide range of courses, including animation, graphic design, and game development.

The school hosted a competition for a creative campaign to inspire potential design students and encourage them to enrol for the upcoming school year. This campaign needed to stand out among other competitors and showcase the school’s hands-on, industry-connected courses in a unique and engaging way.

I drew my inspiration for this campaign from a streetwear artwork that I had previously made for the school. My design was chosen, which I utilized for a range of mediums: billboards, bus-backs, posters, and digital assets, such as Facebook ads and web banners.